Introducing the new iMac, iPad Pro,
iPhone 12 in purple, AirTag, and Apple TV 4K.
All-new inside and out. Impossibly thin.
24‑inch 4.5K Retina display. The best speakers,
mics, and camera in a Mac. Supercharged
by the M1 chip.
M1 chip. 12.9-inch Liquid Retina XDR display.
5G capabilities. New Ultra Wide front-facing camera
with Center Stage.
Fastest chip in a smartphone. 5G. A brighter, more
colorful OLED display. Ceramic Shield with 4x better
drop performance.* Now. In. Purple.
Attach one to your keys, slip another in your backpack.
Just like that, they’re on your radar in the Find My app.
A12 Bionic chip. All-new Siri Remote.
4K High Frame Rate HDR.** And experience your
favorite Apple services on the big screen.
* Claim based on iPhone 12 Ceramic Shield front compared with previous-generation iPhone.
** High Frame Rate HDR content is currently limited. Additional content available soon.
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